Leveraging Sales Funnels in Digital Marketing

If you understand sales funnels, you have grasped the essence of digital marketing.

The sales funnel is a conceptual model of the customer journey.

It consists of several stages namely, awareness, interest, consideration, and intent. Or AIDA for short.

However, modern digital marketing has applied a “slight spin” on this concept.

Here is how you can start creating your own “funnels” right now.

1) It starts with creating content to ignite awareness. This could be in the form of engaging Facebook posts, appealing pictures, or entertaining videos.

2) Once you have content which is getting engagement, start creating content that has links to your "opt-in page". Send your engaged audience to an opt-in page where the value exchange takes place. Offer a free pdf, lead magnet, or special discount in exchange for their email. This step is extremely important as it transforms interested followers into leads, allowing you to continue the conversation on your own website.

3) The opt-in page also enables you to collect emails for future marketing. As you grow your email list, nurture your audience through personalized emails, exclusive offers, and insights. The goal is not just a one-time transaction but the cultivation of a long-term relationship.

4) Upsell future offers. Once your audience is familiar with your brand, considering marketing additional offers. Such offers may require them to dish out more money from their pockets, but will also deliver more value.

By and large, funnels remain the most powerful way to cultivate long term relationships with customers. There are countless tools that enable you to quickly create funnel based websites e.g., ClickFunnels and System IO.

Sales funnels can make or break your marketing campaign. Book a FREE session using the link below to discover how you can implement sales funnels in your latest marketing campaigns to double and possibly even triple conversions.

Schedule a FREE consultation here.

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