The Following Mistakes Could Get Your Newsletter BLACKLISTED By Gmail!
DIGITAL MARKETING ESSENTIALS
1 min read
Attention fellow marketers!
Did you know that certain practices can lead your newsletter straight into Gmail's blacklist? Here are some key things to steer clear of:
⚠ Use of Trigger Words:
It's important to have a subject line that ATTRACTS ATTENTION. However, avoid using certain clickbait terms e.g. “make cash fast” as Gmail takes note. If the spam filters detects such keywords, your newsletter could be sent to the spam folder.
⚠ Overuse of Links
Likewise, overuse of links can be perceived as suspicious. Keep it reasonable and ensure your links lead to legitimate, relevant content.
⚠ Neglecting Unsubscribe Requests
Ignoring unsubscribe requests can get your newsletter blacklisted. Thus, it is important to promptly honor opt-out requests.
⚠ High Bounce Rates:
A large volume of bounced emails will get your newsletter blacklisted very quickly. As a rule of thumb, review your newsletter analytics everyday to avoid this, along with other mistakes that could get your newsletter sent to spam.
Follow the above tips to stay off the blacklist.
Interested in learning how you can use email marketing to drive increased sales? Or perhaps you are simply looking for a way to build long-term customer relationships? Book a FREE session using the link below to discover how an email marketing campaign could transform your business in a matter of weeks.
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