The Truth About Digital Marketing In 2024 That NO ONE EVER Talks About

If you have been involved in digital marketing within the last few years you may have already discovered this violent truth…

MARKETING HAS BECOME INTENSELY HARD.

In a world flooded with content, getting noticed is akin to scaling Mount Everest. Every upload and every click on the internet make it more difficult for you as a marketer to stand out from the masses. And to make matters worse, human attention spans are shrinking. To stand out in the oversaturated sea of digital content, you NEED to be able to capture attention in the blink of an eye.

There is a particular strategy that can be used to effortlessly achieve this.

It works like a charm every single time.

And it can be summarized in two words…

DISRUPTIVE MARKETING

Here is how you can start implementing disruptive marketing in your campaigns with immediate effect:

1. Use Disruptive Marketing Just As Frequently As You Drink Water:

Disruptive marketing is no longer just a buzzword. It is A MUST. You must be disruptive to get attention in 2024. What does disruptive marketing entail? It involves breaking through the noise that is social media by posting content that quite literally forces the reader to stop scrolling and stare at your post like they have been bamboozled by a hypnotist.

2. Unravelling The Triggers of Disruptive Marketing

Disruptive marketing thrives on being extreme, pushing boundaries, challenging norms, and making your audience question the status quo and sometimes even themselves. It can be executed through unconventional storytelling, jaw-dropping visuals, and the infamous “c word”: controversy. With disruptive marketing, you are quite literally “grabbing their brain and holding it in place”.

3. How To Cause An Emotion Eruption:

Disruptive marketing taps into the emotions of your audience. Whether it's by shocking them, making them stare in awe, making them laugh, or by evoking angry emotions. Here are a few ways it can be accomplished.

- Striking Visuals:

A picture is worth a thousand words, but a visually disruptive one is worth a thousand clicks. Loud visuals arrest attention and make your message unforgettable. Extremely bright colors, LOUD TEXT and dynamic images are but a few ways this can be achieved.

- Controversy Is Creative:

Controversy is the “secret sauce” behind some of the internet’s biggest influencers. Use the controversy card carefully though. When done right, it can instantly create conversations where they would otherwise not exist. If you know what your brand stands for, do not be afraid to defy the status quo.

Here is the truth: digital marketing in 2024 demands audacity.

And bravery.

And standing by one’s own values and refusing to sway or be ignored.

If you are looking for free advice on implementing disruptive marketing in your latest campaign, you can use the link below to book a FREE consultation session.


Schedule a FREE consultation here.

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